PROFESSIONAL EXPERIENCE
PUBLIC RELATIONS: Online reputation management, earned media, influencer relations, sponsored placement negotiations
STORYTELLING: Blog content development, content planning, executive communications, strategic planning for key business narratives
SOCIAL MEDIA: platform optimization, content generation/planning
With 7+ years spent at various PR and advertising agencies, I’ve racked up quite the list of accomplishments for my clients:
Cambia Health Solutions
- Manage external PR/media relations efforts to drive business goals through earned and sponsored media opportunities, coordinating 220 unique pieces of coverage in 2020-21.
- Responsible for internal and external communications on behalf of key executives, including President, VP, sales leadership and Executive Medical Director.
- Lead corporate social responsibility communications and ongoing behavioral health campaign to boost brand awareness and community goodwill.
Rain Agency (previously R2C Group)
- Oversaw execution of $1M creative campaign and multi-million dollar in yearly media billings for one of the fastest-growing companies in the grill category
- Led a multi-faced, short-form advertising campaign for an up-and-coming e-commerce business, supporting its growth and valuation of over $3.35 billion
Maxwell PR
- Coordinated media/blogger event for comodity board client, generating top-tier media coverage and millions of impressions
- Awarded Industry Spotlight Award for work on non-profit client in Portland-area
This is just the highlight reel. Check out my LinkedIn page for my full CV.
WRITING SAMPLES
Writing is inevitably a daily occurrence in a communicator's role. Here are a few of my favorite media placements and pieces over the years:
- Op Ed in The Oregonian/Oregon Live: https://www.oregonlive.com/opinion/2019/08/opinion-oregons-new-mental-health-days-a-first-step-for-struggling-students.html
- Corporate blog content: https://news.regence.com/blog/boys-and-girls-clubs-of-portland-host-covid-19-vaccine-clinics-in-local-communities-this-summer
- Press release: https://news.regence.com/releases/regence-and-best-buy-health-leverage-technology-to-support-health-and-well-being-of-medicare-members
- Annual report: https://beonbrand.getbynder.com/m/2e76effbd1754689/original/REG-2020-Annual-Overviews-OR.pdf
ADVOCACY
I'm passionate about serving my community and regularly volunteer with my neighborhood's community group and within my workplace.
In addition to serving as the chair of the Ambassador Board of the Children’s Book Bank, I’m also Mental Health First Aid certified by the National Council for Mental Wellbeing and Human Rights certified by the Wassmuth Center.